Crafted Action isn’t just our name. It’s what we believe and how we behave.

WHAT WE DO

When it comes to bridging the digital and physical worlds, things are complex and don’t fit neatly into organizational siloes.

Our roster of strategists, designers, architects, and technologists works with your team to develop and implement a holistic plan that considers architecture, technology, and operations from day one — without needing to bring on multiple partners.

  • While Crafted Action as a company might be relatively new, our team has worked together for years as collaborators. We know what to expect from each other, and you get the A-Team without the baggage or the cost. Our diverse roster includes Pixar storytellers, National Geographic creatives, and Ph. D-level technologists who are as kind as they are brilliant.

  • We’re not a gigantic studio that does many things for many people. We’re a small team with years of experience with one thing: Experiential Master Planning®. You can rest assured that you are our priority, not one of many projects in the studio. The team you hire will be the team that shows up to do the work– from beginning to end.

  • We prioritize adding value at every step of the journey. Our goal is to do everything possible to give you the tools you need to ensure that this project moves forward and is successful. Your team is busy, so we want to ensure each call or deliverable feels worth your time. If you don’t feel like you’re getting value at any point, let us know, and we’ll make it right.

WHAT MAKES US DIFFERENT?

Our Beliefs & Behaviors

Always add value

To meetings, to customers, to the company, and to the world

Don’t flag it, fix it

Take the initiative to address potential issues

Reduce friction

Identify ways of simplifying the process and product

Do things uncommonly well

Take pride in what you create and how you respond

Appeal to the head, heart, & gut

Remember that logic, empathy, & instinct matter

We're hiring designers, architects, producers, & strategists

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We're hiring designers, architects, producers, & strategists 〰️

  • "Despite this project being incredibly complex, you never skipped a beat or lost focus. You have far exceeded what we could have expected yet we are not surprised - because of the passion and quality of your work that speaks for itself."

    Confidential Fortune 100 Company

  • "Crafted Action was with us every step of the way in bringing to life our vision for an interactive exhibit at our headquarters. They delivered a modern, immersive experience for visitors to engage with our organization's 160-year history of impact. Brad and his team even went the extra mile to guarantee proper functioning of the exhibit days before it opened. Additionally, they provided a detailed manual and tech training to ensure our confidence in operating new systems. The space is beautiful and we could not be more satisfied with their partnership!

    Nicole McCloskey, VP Marketing & Operations, Boys & Girls Clubs of America

  • "We can't thank you enough for the opportunity to work with Crafted Action. Your kindness, work ethic, and endless knowledge are inspiring."

    Collaborator

  • "Brad and the Crafted Action team were a pleasure to work with. Fully engaged and flexible throughout the project and went above and beyond. They worked towards a solution whenever there was a challenge and truly considered the Visitor Center's best interest. Our visitors and team are thrilled with the final installation and plan to expand the concept elsewhere. We also look forward to working with Crafted Action on the future strategy and phases of our project."

    Jennifer Nagle, Interim President & CEO, Philadelphia Visitor Center

  • "The Experiential Master Planning process has been invaluable as we consider new ways of creating the best possible experience for our visitors and staff. Working with Brad and the Crafted Action team has allowed us to quickly address short-term opportunities while laying the groundwork for more significant initiatives. "

    Catherine M. Cahill

    President and Chief Executive Officer, The Mann Center for Performing Arts