SimpleTire Headquarters / Phila, PA
SimpleTire is one of the most innovative and fastest-growing companies in the tire industry. Forward-thinking and inclusive, they're a fully remote operation with employees visiting the office only when necessary — typically for critical meetings, social gatherings, and customer visits.
PROJECT TEAM
Lead Architect & Designer: NELSON Worldwide
EMP & Digital Implementation: Crafted Action
Lighting: Windward
Engineering: Windward
AV Integration: Diversified
Construction: Haas Peters
Custom Fabrication: Brian B. Kelly
Project Management: FGX Group
Real Estate Advisors: Tactix
Photography: Halkin Mason
Videography: Ryan Mancuso
The Brief
Crafted Action, in partnership with NELSON Worldwide, developed and executed an Experiential Master Plan™ (EMP) that reimagines SimpleTire's HQ with digital assets seamlessly integrated into the architecture and visitor experience. The new workspace emphasizes flexibility and hospitality while reinforcing the company's brand identity.
Engaging Customers with a Tailored Welcome
From the moment visitors step off the elevator, it's clear that the people at SimpleTire are passionate gearheads dedicated to their customers. A band of digital screens warmly welcomes visitors with customizable content we created to set the tone, share the company's latest endeavors, and invite guests to review the day's agenda. Following our EMP, we designed the digital elements alongside the physical space, unifying the displays and animations with the surrounding metal panels, which subtly reference tire treads and feature programmable LED lighting.
A Flexible Hub for Connecting & Collaborating
SimpleTire is all about strong partnerships. So at the core of the new office, we designed a bright and airy gathering space where they can conduct workshops, entertain customers, or hold informal meetings. Two glass partitions open to expand the space for larger events, while a generous screen can be used for making presentations or displaying custom looping content.
Simple but elegant storytelling
Original and highly engaging animations clearly explain SimpleTire’s innovative digital platform and services while highlighting the company’s transformative impact on the tire industry. Surrounding this central experience, sculptural lighting, movable furnishings, and colorful accents in the company's signature orange create an inviting and on-brand ambiance.
True Digital Equity For a Talent-First Approach
As a fully remote company, SimpleTire hires the best talent from anywhere in the world. The Innovation Room is where the rubber meets the road, bringing together on-site and online collaboration with an interactive, intuitive, and fully integrated digital experience. With black finishes and fixtures, we equipped the theater-like space with a 100-sq-ft LED display, tracking cameras, high-end microphones, and specially-tuned acoustics to create an equitable experience for remote employees or customers.
“It was really Crafted Action that took that vision and created not just a roadmap but almost a blueprint of what would be needed to achieve it…
It was seeing that blueprint that got us so excited and kept us coming back.”
Maude DiVittis
Chief Human Resources Officer / SimpleTire
