Experiential Master Plan | Mann Center for Performing Arts

Following a previous 5-year Experiential Master Plan, the Mann Center for Performing Arts asked Crafted Action to help them prepare for their 50th Anniversary celebration in 2026. The engagement has involved developing preliminary concepts and ROM budgets to be used for fundraising and to build excitement.

As a nonprofit, the Mann needs flexibility when it comes to roadmapping new and innovative projects. Crafted Action worked directly with the executive team to access a series of small, media, and large opportunities, which were then used to apply for grants and secure the necessary funding to bring the ideas to life.

Scope

Organizational Strategy
Concepting
Visualization
Estimating

Collaborators

Emma Pearl Smith, Design
Ewing Cole, Architectural Master Plan

Catherine M. Cahill | President and Chief Executive Officer, The Mann Center for Performing Arts

“The Experiential Master Planning process has been invaluable as we consider new ways of creating the best possible experience for our visitors and staff. Working with Brad and the Crafted Action team has allowed us to quickly address short-term opportunities while laying the groundwork for more significant initiatives.” 

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